Apple and Samsung Dominate Global Smartphone Sales in Q2 2023

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Smartphone Sales (Pinterest/@engadget.com)

Smartphone Sales (Pinterest/@engadget.com)

In a recent report published by Counterpoint Research, the top-selling smartphones globally for the second quarter of 2023 were revealed. Dominating the list were major industry players Apple and Samsung.

Out of the 10 most sought-after smartphones, four models came from Apple’s iPhone range while Samsung contributed the remaining six. The iPhone 14 series, released in September 2022, took the spotlight with three of its models securing top positions. iPhone 14 emerged as the most popular, followed by iPhone 14 Pro Max and iPhone 14 Pro. The iPhone 13 also made its mark, securing the fourth position on the list.

Counterpoint highlighted that the iPhone 14, particularly the standard model, experienced robust growth in North America and Europe compared to its predecessor, the iPhone 13. Meanwhile, the iPhone 14 Pro showed a positive upswing in sales across Asia and Europe. This growth momentum enabled multiple iPhone models to secure top spots on the list.

On the other hand, Samsung’s contributions to the list were diverse, spanning from entry-level to flagship models. The most popular among them was the Galaxy A series, especially the Galaxy A14. Counterpoint noted that the Galaxy A series saw significant growth in Asia and Latin America, contributing to nearly 60% of its global sales during Q2 2023. Additionally, the aesthetic appeal of the Galaxy A14 5G, especially in its elegant Dark Red variant, received praise.

In the global smartphone market for Q2 2023, the Galaxy A14 emerged as the leading Android device, securing the fifth spot overall. This was particularly noteworthy as iPhones held the top four positions. The Galaxy S23 Ultra, Samsung’s premier model, also made a significant impact, especially in North America and Western Europe, where it accounted for a major portion of its worldwide sales. Additionally, the Galaxy A54 and Galaxy A14 5G were among the highlighted Samsung models. These rankings were based on the quantity of units shipped during the quarter.

  1. iPhone 14
  2. iPhone 14 Pro Max
  3. iPhone 14 Pro
  4. iPhone 13
  5. Galaxy A14
  6. Galaxy A54
  7. Galaxy A14 5G
  8. Galaxy S23 Ultra
  9. Galaxy A04e
  10. Galaxy A34

In a surprising turn of events, Xiaomi, which gained significant attention in Q2 2022 with its Redmi Note 11 LTE global version, was conspicuously missing from the Q2 2023 rankings. Last year, the Redmi Note 11 LTE had clinched the 10th position, representing Xiaomi as the sole model in the top 10. The absence of Xiaomi in this year’s list suggests a notable change in worldwide consumer preferences.

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