LG’s OLED TVs had a good year in 2023, with models such as the LG A2, LG B3, and LG C3 receiving positive reviews across a number of guides. But the Samsung S90C, which won TV of the Year at the 2023 TechRadar Choice Awards, took center stage, forcing LG to reposition itself and regroup in 2024.
In preparation for CES 2024, a tech industry event that frequently unveils game-changing breakthroughs, LG has already won 12 Innovation Awards in the Consumer Technology Association (CTA) OLED TV category. Although the specifics are still unknown, this significant acknowledgment suggests that LG’s OLED TV selection for the upcoming year will be interesting.
In addition to surpassing its past successes, LG will face increasing competition in 2024, especially from Samsung and its QD-OLED technology. LG needs to release innovations that are not just on par with but even better than those of its competitors if it wants to keep its current position.
Processing power appears to be one area in which LG is making major advancements. The processing power of any TV is just as important to its performance as its visual technology. Rumor has it that LG is working on an Alpha 10 processor, which would be the company’s next generation processor after the Alpha 9. Anticipated to have a Neural computing Unit (NPU), this new CPU promises a significant improvement in on-device performance, comparable to the computing power found in high-end smartphones.
Viewers will benefit greatly from improved image clarity, noise reduction, and intelligent audio upgrades available throughout LG’s 2024 range. Furthermore, gesture control, object-based audio positioning, and motion-based features could revolutionize gaming tools and provide a new level of user experience to the Alpha 10.
LG’s 2024 OLED TVs are a promising option for dedicated gamers, as leaks suggest a gaming update that is in line with the AMD certification database. It is predicted that the LG C4 and LG G4 will feature a Variable Refresh Rate (VRR) of 144Hz over HDMI, which is a significant improvement over the 120Hz offered by current models. Gamers on PCs with 4K graphics cards can benefit from this improvement, putting LG TVs on pace with Samsung models, even if console players may not see an instant impact.
Traditional OLED technology confronts difficulties as the TV market changes. As demonstrated by the Samsung S95C, Samsung’s QD-OLED TV technology overcomes the drawbacks of OLED, including its comparatively low peak brightness and glare. Recognizing the necessity for adjustment, LG has already made advancements in order to increase brightness, such as the Micro Lens Array panel in the LG G3 OLED.
But the question still stands: in order to stay competitive, can LG keep coming up with new ideas or maybe lower prices? Prices have remained high due to the high cost of producing OLEDs, as seen by LG’s pricing trends in recent years. Though it’s still early in the process, a possible breakthrough in Pusan National University’s OLED material research could result in more reasonably priced OLED TVs. LG must strike a careful balance between affordability and innovation in the very competitive TV industry if it is to stay ahead of the competition.
It is realistic to anticipate LG’s 2024 TV models to be the follow-ups to the highly regarded LG C3 and LG G3 OLED TVs. Possibly the next generation of OLED products, based on the success of its predecessors, are the LG B4, LG C4, and LG G4.
A fascinating possibility is the possible update to the LG M3 OLED screen, which will be available in some areas in 2023. This wireless OLED TV transfers control to a receiver box, allowing for a simple setup. Although the LG M3’s visual quality at CES 2023 was impressive, complaints were made over the display’s untidy back panel and lack of available ports. The way LG handles these problems in 2024 may have an impact on how well the model does on the market.
Looking back at LG’s exceptional OLED TVs from 2023 gives an idea of what the upcoming versions would have to offer:
LG B3 OLED TV
Excellent picture quality, great gaming performance, entry-level price for OLED.
Lacking sound system, stand feels cheap, only two HDMI 2.1 ports.
In 2024, the LG B3, which is well-known for its reasonable price and strong gaming performance, is probably going to get an update. LG can raise the total value proposition of its B-series TVs with enhanced processing and gaming capabilities.
LG C3 OLED TV
Improved smart TV platform, excellent connectivity and features.
Not as bright as premium OLEDs, currently higher-priced than LG C2.
The LG C3, which is well-known for its wide range of features and sizes, may experience price and brightness improvements in its 2024 version. LG’s dedication to enhancing smart TV features could strengthen its position even more.
LG G3 OLED TV
Superb picture quality, excellent brightness levels, unbeaten gaming performance.
Sound quality doesn’t match the picture, and the optional stand costs extra.
It’s likely that the LG G3, a flagship model with outstanding brightness and gaming features, will continue to be regarded as the best OLED TV available. In 2024, any enhancements to the sound quality and possible pricing changes would make it even more desirable.
Anticipations are high for LG as it prepares for 2024—not only for small tweaks but for ground-breaking inventions that might take LG’s OLED TVs to new heights. With the Alpha 10 CPU, gaming enhancements, and OLED technology developments, LG is poised for an exciting and demanding year as it looks to reclaim its crown and establish new standards in the cutthroat TV industry. Tech aficionados are excited to see LG’s flagship OLED TVs and the technologies that will influence home entertainment in the future when CES 2024 draws near.