Introduction
Wondered how an organization that makes streaming sticks suddenly became associated with budget 4K TVs? In 2023, streaming pioneer Roku capitalized on its OS expertise to bring forward its own line of televisions. Two years later, the 2025 Plus Series boasts features once strictly reserved for high-end models: Mini-LED, Smart Picture Max, and a remote finder button. Now let’s get into how Roku became the go-to choice for affordable 4K TVs.
The Rise of Roku in the TV Market
Roku is mostly recognized due to the streaming sticks and smart operating system that is embedded in TVs of brands like TCL and Hisense. It was only until the year 2023 that Roku took into consideration the selling of TVs that completely rejected the hardware aspect of its portfolio.
From Streaming Sticks to Branded TVs
Roku’s reputation was built on putting streaming sticks in the hands of the masses, easy-to-use devices that offered extensive app support. In 2023, Roku brought its first branded TVs into existence, the entry-level Roku Select Series and the midrange Roku Plus Series, thus establishing its presence into the competitive TV market.
2023 Launch: Roku Select and Plus Series
Entry-Level and Midrange Options
In the spring of 2023, Roku presented its Select and Plus Series TVs, catering to value-conscious consumers seeking a fast-and-easy streaming experience. The Select Series offered affordable LED displays with basic smart features, while the Plus Series provided QLED screens and local dimming for improved picture quality.
2024 Debut: Roku Pro Series
Premium Feature
After its initial success, Roku announced Pro Series in 2024 as its premium lineup, endowed with Mini-LED panels, advanced audio setups, and higher refresh rates. These provided for superior gaming on account of its HDMI 2.1 ports which supported 4K at 120Hz, full variable refresh rate (VRR), and Auto-Low-Latency-Mode (ALLM).
2025 TV Lineup Overview
Three Distinct Series
In April 2025, Roku announced its fresh TV lineup, still comprising the Select, Plus, and Pro Series TVs that are targeting different market segments. The updates aim to enrich the user experience with hardware improvements and software optimization across the three tiers.
Plus Series Mini-LED Upgrade
Enhanced Backlighting
The big highlight upgrade of 2025 is for the Plus Series, sporting the Mini-LED backlighting previously exclusive to the Pro Series in tandem with its QLED panel for improved dynamic contrast and deeper blacks. This improvement introduces lots of local dimming zones for blacks to be dramatically improved and a wider color gamut.
Caption-Auto Picture: Next Gen Viewing
Automatic Picture Optimization
Initially, the feature was released in the Pro Series. Now, Roku imported Smart Picture Max to the Plus Series. Instead, it analyzes content scene by scene to automatically optimize brightness, contrast, and color accuracy. The Perfect Picture is at the door without playing with the settings.
Remote Finder Button: It’s All at Your Fingertip.
Find Your Remote Instantly
Roku has included the remote finder button built into the back of the 2025 Plus Series TVs; this feature was first introduced in the Pro Series and allows the user to activate a sound on the remote to simplify the locating process. Furthermore, combining it with voice commands such as “Hey Roku, where’s my remote?” should eliminate all chances of remotes getting lost.
Pricing and Availability
Low-Budget Pricing
Roku has not officially announced the price for the 2025 models, but assures that this one will be at the “same affordable price” as earlier models. In the past, the Plus Series was priced as follows: $549.99 for 55 inches, $749.99 for 65 inches, and $999.99 for 75 inches, entirely available to select retailers. More details on the availability are likely to be revealed in coming months as retail partners gear for launch.
Why Roku is the New King of Budget 4K TVs
This is because values meet performance. It was an exciting blend of high-end features like Mini-LED backlighting along with Smart Picture Max, now made accessible to a midrange category like Roku’s Plus Series-thus prorating flagship performance at low costs for 2025. Not only that, their well-thought-out OS and generous plethora of streaming channels sealed its promise as the go-to for low-budget 4K TVs in 2025 .
Conclusion
If you have spotted this typical evolution-in which a company, once a pioneer in the use of digital streaming sticks, has played a brilliant later match for itself in affordable 4K-tvs-you are impressed by the most recent technology from Roku. Endowed with premium features such as Mini-LED, Smart Picture Max, and remote finders, the midrange offerings redefine what the term budget TV means. So, if you are looking for fantastic picture quality at an easy-on-the-pocket price, be sure to put the 2025 Roku Plus Series high on your shopping list.
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